Thoughts, tips + more.

My Biggest Lessons of 2016

Can you believe that the year is coming to a close? 2016 was an interesting year to say the least. Like anything in life, the year had its ups and downs. But I can truly say it is the year that I feel like I experienced the most personal growth. While reminiscing on...

How To Create A Lead Magnet That Your Target Market Will LOVE

Email marketing. Two words that can have a huge impact on your business. Email is a great way to communicate with your community, tell stories, and launch new products or services. Most marketers agree that your list is one of your biggest assets in business. So if...

Why You Need a Facebook Pixel on Your Website

As social media is rapidly growing, so is the number of businesses advertising on different social media platforms. Most companies, smaller and larger, have added or are in the process of adding social media strategy to part their marketing plan. When it comes to...

5 Mistakes That Are Sabotaging Your Facebook Ads Campaign

In a time where the number of users on social media is growing exponentially, relevant businesses must include social media marketing as part of their marketing strategy. There are currently 1.5 billion users on Facebook, close to half a billion on Instagram, Snapchat...

4 Ways To Use Facebook Custom Audiences to Optimize Your Facebook Ads

If you’re a business in the 21st century, chances are that you are using social media marketing strategies to build brand awareness, engage with your community, get leads, and turn those leads into paying customers. Most businesses are beginning to realize the...