In a time where the number of users on social media is growing exponentially, relevant businesses must include social media marketing as part of their marketing strategy.

There are currently 1.5 billion users on Facebook, close to half a billion on Instagram, Snapchat has X, & Pinterest has X. And all of these numbers are growing daily.

Therefore, it is essential for the modern day businesses to use social media to attract new customers and grow their businesses.

One of the most powerful social media tools in business is Facebook ads. If used correctly, using Facebook Ads can help you explode your business. However, if you just throw money at Facebook ads without understanding the best practices for Facebook ad campaigns, you could blow through a lot of money and see no real ROI {Return on Investment}.

If you want to create successful Facebook Ad campaigns, here are 5 things you need to avoid:

  1. Your copy sounds spammy

When people are on Facebook, they aren’t usually on on there looking to buy products or opt-in to webinars. They are on there to look at pictures of their friends and see what their friends are posting.

For that reason, it is critical to be conversational so that they don’t just scroll past your post. SOUND HUMAN! That way, they don’t feel like they are being interrupted by an advertisement and feel more of a connection to what you are writing.

  1. Your Image isn’t eye-catching

People are very attracted to good looking images (part of the reason why Instagram is so popular). Posting ads using eye-catching images will increase the number of people who stop to see what you are posting.

If you post pictures with people in them, posting them making eye contact with the viewer is more likely to catch eyes. Try to avoid stock photos if possible because it’s usually very obvious and makes the picture look less natural.

  1. You don’t know where your target market is hanging out

This is one of the most essential pieces of Facebook advertising. The more precise you can be with targeting on Facebook, the more successful your ad campaign will be meaning cheaper conversions and more leads for your business.

Take some time to draw out your ideal customer and do some brainstorming on their demographics and where that person would be on Facebook. What kinds of pages do they like? Are they single, engaged, or married? Do they have kids? Do they like more high end brands?

If you are super precise on your target audience, it becomes easier to reach these people on Facebook.

  1. You’re choosing the wrong objective

There are several different objectives to choose from on Facebook. Before you run a campaign, be sure to determine what your desired outcome is for your campaign. You can run campaigns for Page Likes, Website Conversions, Clicks to Website, and much more.

If you’re running a campaign to get website conversions, you wouldn’t want to select the wrong objective because Facebook optimizes the ads based on your desired outcome.

  1. You’re not adjusting your campaign

It is essential to monitor your Facebook ad campaigns throughout their duration. You can test out different images to see which ones people react to best. Don’t assume that your target audience agrees with your taste in pictures (some marketers choose not to do this but you can try it out if you’d like/ have the budget!)!

Results speak louder than assumptions so if people are reacting better to a specific picture, use that one for your campaign. You should also test out different audiences (based on age, gender, interests) and pay attention to which ads are performing the best.

If ads aren’t performing well, you can turn them off and increase the budget on the ads that are performing the best.